Iain Laverock, our Chief website designer, has a wealth of website design experience. Iain built his first web site design over 10 years ago ("pretty crap" in Iain's opinion) and since this time has built dozens of different website designs. Iain specialises in small business web site design and has built website designs for Hotels, Sports clubs, Online shops, bed & breakfasts, holiday home rentals, restaurants, electricians and a range of small businesses.
Although his clients may vary, the fundamentals of good website design remains. When you are involved in small business web site design, Iain believes that 3 things remain constant:
1. Professional website design
The website design must convey a professional image of the small business. Website design can help build up the credibility and reputation of a small business. Website design can also make a small business appear bigger than it really is. This is very important if the business is new.
2. Affordable web site design
When you are starting a new business money is tight. We know that very well ourselves. When the going rate for a good website design is around £2000, this can blow a big hole in your cash flow. That is why we prefer to offer a low cost web site design option by enabling clients to pay in small monthly installments. We can then build up a good working relationship and help you with your website promotion to bring in new customers.
3. Web site optimisation
What is the point in spending money designing a beautiful window display if nobody walks past your shop? It is the same with web site design. A small business, sports club or charity needs new customers, members and donors. With shrewd web site optimisation techniques, we can help drive more new people to visit your website. Design is important, but we never forget that at the end of the day our customers need customers.
Fundamentally, when it comes to building a small business website design or even building your own personal website, Iain believes that you need "good writing focused on keyword research to drive customers to the website, a clean and simple web site design structure and plenty of eye-catching images".
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