L34Web has developed a reputation for successful web site marketing. We work with a whole range of small businesses on their web site marketing strategies, from their intial web site design, through web site optimisation to web site promotion. L34Web has now developed a reputation as the web site marketing company of choice for small business web site owners.
L34Web - web site marketing company
If you are looking for an web site marketing company to help you with your web site marketing, L34Web is a good start. L34Web provides web site marketing services to a whole range of small business web sites. This is how we do it:
How we handle web site marketing for small businesses
Our web site marketing specialist is Jane Wilson. Jane previously worked for Google as a Website Analyst - so she knows a trick or two from the inside! We have a number of distinct stages to our web site marketing process:
Web site marketing - the start
At the very start of our web site marketing process, we use powerful software analysis tools to research the popular search phrases that potential customers enter into the search engines like Google and Yahoo. Jane then continues the web site marketing process by conducting competitor analysis to identify niche areas where our client's web site design will perform well. Our team of professional web site designers then get to work on the web site optimisation to incorporate our research into our web site design.
Writing content for web site marketing
One of the fundamental issues of web site marketing is Page Rank. This is a measure by the search engines of how 'relevant' your web site page is to a given search word phrase. Relevancy is generally determined by two things (amongst others): the density of keywords in your content and the number of 'in-bound links' from other websites (so-called referrals). A good web site marketing company should be able to provide you with good website content that has a high 'density' of relevant search word phrases (see below).
Link strategies for web site marketing
When we are working with a small business on their web site marketing, we always ask them lots of questions about their competitors, affiliates, friends, sources of information, advisory bodies and any other contact they may know who has their own website. What we are trying to build up is a picture of the possible other web sites we can approach to exchange web site links. Why is this so important for web site marketing? Well, the search engines like Google and Yahoo are always looking for high quality website reference sites that they can direct web site users to in order to answer their questions, problems, provide useful information, etc. Whilst the search engines do use analysts to check out websites manually, they also use powerful computer programmes to search websites for key pieces of information, such as the number of other websites that refer to your website via a link. One very important factor in web site marketing is therefore to create as many relevant in-bound links to the web site.
Web site marketing
The penultimate stage in our web site marketing process is to analyse the success of the web site optimisation and web site design activities. Once we are sure that the web site optimisation is performing to our requirements, we then uses our range of offline and online web site marketing tools, including link exchanges, google ad words, web site placement articles, internet marketing and finally web site submission.
Final stage of web site marketing process
The final stage of our web site marketing process is to manage the web site submission process to the best search engines. We carefully tailor our web site submission to the most appropriate search engines (there are over 200 different search engines, Google, Yahoo and MSN being the biggest). Once the web site submission process is taken care of, L34Web then monitors the initial website traffic to validate both the web site optimisation of the web site design and the web site marketing strategy.
Web site marketing - keyword content writing
If you want a measure of how good L34Web is at web site marketing, then take a look at this web page again. As an example, we know that the search term "web site marketing" is searched 563 times every month in the UK and there are roughly 4000 other websites that contain the search phrase "web site marketing" in their meta tags. On this page you will find the phrase "web site marketing" used over 34 times. There are 836 words in this article, which provides us with a keyword density figure of 4.07% for "web site marketing". This is pretty good - around 3% is the optimal level. Which means that when someone enters "web site marketing" into Google, then we will stand around a 40% chance of being visited. So we can estimate that this article on Web site marketing will be viewed around 200 times per month.
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